by Carla Selby

You have specific financial objectives in mind – planning for retirement, creating a college savings strategy, perhaps opening your own business. You’ve chosen your life adventure, and you may hit a financial fork in the road at some point. No matter when that happens, who do you want on your team, helping you plan your route? Doris Muller, a financial advisor with Edward Jones, will get to know what’s important to you and be your financial navigator when those inevitable crossroads appear. 

Edward Jones serves nearly 7 million investors from more offices than any other investment firm in America. The firm attributes a great deal of their success to their principles and personal, long-term approach to investing. As a privately owned company, Edward Jones has a very personal feel that’s almost like family. 

For Doris, a local Westchase resident, and licensed financial advisor, her top priority is to provide sound advice based on your specific financial goals – goals she understands by listening and giving you all the time you need to talk. “As an Edward Jones Financial Advisor, it’s important that I understand what’s most important to you,” says Doris. “Whether you’re planning or living in retirement, saving for your children’s education, saving on taxes, protecting the financial future of the ones you care for the most, or working on that special dream, we will work together to develop specific strategies to help you achieve your goals.”

A finance graduate from St. Johns University, Doris started working in the industry around 1986 by selling brokered CDs nationally with rates ranging from 13%-17%. She then joined the money market fund sales team as a marketing manager and assisting with sales training. Doris also has experience as a Relationship Manager / Consultant to other advisors in the state of Florida. Originally from New York, Tampa has been her home since 2005. “I am a proud mother to three wonderful children, Michael, Michelle and Daniel, and a German Shepherd, Luke,” says Doris. “I enjoy doing just about anything outdoors, traveling and spending quality time with family and friends.”

Doris also enjoys getting to know her clients beyond their financial objectives. “I take the time to get to know each one of my clients,” says Doris. “I enjoy learning about their lives – and not just their financial life. I learn about their values, hopes, and dreams for the future. I want to understand what’s important to them.”

From there, Doris uses an established process to build personalized strategies to help each client achieve their goals and partners together throughout their lives to help keep them on track. “Personal service to the individual investor is of utmost importance.  Being in the community allows me to discuss individual investment needs on a one-on-one basis and partner with clients for the long term to help keep them on track toward their goals,” says Doris. “I focus on serving the serious, long-term investor, emphasizing quality and diversification.”

At Edward Jones, putting the interest of the clients first has always been at the heart of their business. “Clients understand that the markets won’t always go up, but they want to know that their portfolio is well-grounded and that they’re working with an advisor who understands their needs as well as their comfort level,” says Doris. “I always act in my clients’ best interest.”

As an experienced financial advisor, Doris likes to focus more diligently on long-term goals, and she prefers “buying quality investments, diversifying them and holding them for the long term while helping reduce risk – rather than trying to drive for short-term returns. My goal is to provide investors with time-tested financial advice that will serve their needs over the years.” 

For Doris, one of the most rewarding things about her profession is being able to help those people who are in need of financial advice and guidance and set up a plan for them that works towards meeting their specific goals. “There’s no greater satisfaction than helping those people who didn’t have a financial plan in place and guiding them in making the right decisions for their future. A lot of people come to see me feeling lost and confused, but leave with a sense of relief and confidence, knowing I’ll be working towards helping them achieve their financial goals. That’s an amazing feeling,” says Doris.

Doris also offers monthly educational seminars and workshops on various topics to keep her clients and her community informed.  Doris believes that financial education is an important step in helping investors achieve a better future.  Topics range from providing a Market Outlook,  How Secure is Social Security?,  Basics of Estate Planning,  401K options for individuals who have either left a job or retired, and Healthcare & Your Retirement.  Even one on Outsmarting the Scammers.  The list is long and topics are timely.   

While every investor’s needs are different, Doris recommends meeting at least once per year for a portfolio performance review.  “The initial meeting (or series of meetings) is often very memorable for clients because it plays an important role in setting the stage for the long-term relationship. This is a great opportunity to ask lots of questions and set the stage for the relationship,” says Doris. “During this meeting clients decide how often they wish to meet with me to ensure that they are comfortable with their investments.  At a minimum, we will schedule an annual review. Clients can choose to communicate on a semi-annual or even quarterly basis. Communication could be done in person, via webinar, or by phone. Weekly emails highlighting the week’s events are available for individuals wishing to stay abreast of the market on an ongoing basis.” You can always feel comfortable contacting Doris whenever you have any questions or concerns. 

Worried about retirement? 

According to the 2017 Retirement Confidence Survey, about 24% of workers said they had less than $1,000 saved for retirement, and a whopping 55% had less than $50,000.

One of the most frequent questions Doris gets asked the most is, “How much do I need to retire comfortably and live the life I/we desire?” 

Retirement can be scary and takes a lot of preparation. Nervousness can often set in when you are nearing the retirement age, and you start to question every financial decision you ever made. Doris can assist by helping you know what to expect once you make that transition into retirement. She will help you evaluate, or re-evaluate, how much savings you’ll need to retire and formulate strategies to help you get there in your timeframe. 

When it comes to financial matters, the value of professional advice cannot be overestimated, Doris Muller will work with you to ensure your financial goals are met. “No matter what your situation, my goal is to make you comfortable with the process. I make a point of customizing a plan that is unique to every client’s needs, goals and risk tolerance.”

To get started working on your financial goals, please contact Doris directly by calling her cell phone at 813-597-9147 or her office at 813-792-7976. Visit  HYPERLINK “” \t “_blank” for more information. Doris is also fluent in Spanish and will gladly answer any of your questions in Español.