Decorating Den Interiors has been in business for over 50 years.  Tampa Bay area franchise owner and designer Sally Giar has been in business herself since 1988 and is one of the company’s longest-tenured representative. Sally has been a resident of Florida since 1973 and worked in retail home furnishings for several years before purchasing her franchise.

She says Decorating Den continues to be successful because clients appreciate that the business comes to them with a complimentary consultation and no hourly fees, whether you want to update a room, a piece of furniture, your window treatments or redecorate your entire home from top to bottom.

“There are not many 50-year old companies,” says Sally, especially as home design businesses seem to be contracting because so many people now turn to online shopping, “but Decorating Den Interiors is growing and the last couple of years have been really tremendous for us.”

Sally says one of the biggest benefits of working with Decorating Den is that her design studio gets parked right in your driveway. Stocked full of fabric samples and catalogs, the Decorating Den van at your home or office means your designer will help you choose how to decorate your interior space while standing inside and looking at that very space.  That is something online shopping just can’t do.

Think hiring an interior designer is expensive? It’s more expensive not to!


  • Unpredictable design plan
  • Costly mismeasurements and room scale
  • Frustration of driving to different stores
  • Expensive impulse buying
  • Overpaying for furniture showroom expense
  • Dealing with aggressive sales people


  • Feel confident with a professional assessment
  • Enjoy a harmonious design that fits your style
  • Save money with a set budget and boost your home’s value
  • Shop in the comfort of your home
  • Incredible selections from over 150 brand name suppliers
  • Design liaison working for your best interests

“So many people see something online or in a store, get excited and bring it home before realizing that it just doesn’t work,” says Sally, “having a professional opinion can actually save you time and money.  I will come to you and assist you in picking out something that not only fits your style and budget, but also works perfectly in your space.”

Sally admits that her biggest competitor today is the online shopping craze, but once people try working with Decorating Den, they realize how much better it is than the trial-and-error process of buying online themselves.  “Every now and again, maybe the best product is from one of those online sites,” Sally says, “but Decorating Den has such vast product lines and we know the quality, size and proportion of all of those products.”

Decorating Den Interiors offers a “good, better and best” mix of product lines to meet every budget.  “An interior designer can help you so much versus doing it yourself,” Sally days.

Why Decorating Den?

N – National Umbrella: Decorating Den Interiors has the buying power of a national company.

I – In-Home Decorating: Design decisions are made in your home, in your existing lighting, working with what you already own.

F – Free Consultation: Not only does Sally come to you, there is no cost for the consultation and never any hourly fees for her time.

T – Training: Decorating Den Interiors provides opportunities for decorators to constantly update their skills and learn about the latest trends through conferences and working with other franchise owners in the region.

Y – Your Lifestyle: Your likes, dislikes and budget are Sally’s highest priority, to be sure that your home reflects your personal taste, not hers.

Decorating Den Interiors comes to you at your home or office throughout the Eastlake area including Oldsmar, Palm Harbor, and Tarpon Springs for a complimentary consultation.  For more information, call Sally at (727) 789-4886 or visit